I am a creator, storyteller, and all-around fashion and beauty enthusiast. For over 10 years, I’ve been immersed in the world of styling, merchandising, and product development. Today, I bring all of that experience into the digital space, where I get to combine my love for trends, design, and storytelling to create shopping experiences that feel fresh, inspiring, and unforgettable.

I’m trend-obsessed with a strong aesthetic eye, which means I see every detail—from content and merchandise to presentation—as part of a bigger story. For me, it’s not just about a single product—it’s about curating an entire experience that resonates, excites, and keeps people coming back for more.

At the heart of everything I do is content curation. I love bringing ideas to life through on-trend styling and thoughtful photo direction, finding new ways to reimagine how customers interact with fashion and beauty online. My focus is always on blending creativity with operational excellence—because innovation only shines when the fundamentals are done right.

I believe shopping should feel inspiring, not transactional. That’s why I’m constantly exploring new ways to merge creativity with strategy, turning inspiration into loyalty, and everyday browsing into memorable moments.